Testamento launches new customer discovery experience for life and health insurance sales networks
Optimizer, an innovative sales support solution, offers advisors a differentiating approach of personalized and costed diagnosis of customer needs, in 20 minutes, facilitating multi-proposal
Initially marketed in May 2019, Testamento Optimizer technology is already used on a daily basis by nearly 2,000 advisers in several distribution networks in France. The new Optimizer 2022 version now covers the entire scope of personal insurance (savings, retirement, life insurance, provident insurance, accidents and protection of loved ones, inheritance, etc.).
A personalized assessment of the lack of preparation accessible to all
After a single, guided phase of customer information gathering, Testamento algorithms immediately generate a personalized report highlighting the concrete and quantified impacts of the customer’s lack of preparation on the entire life and health insurance universe.
The report, with its innovative and educational visual rendering format, associated with its high level of personalization, allows the client with the help of his advisor to simply understand the concrete issues he is facing and to immediately become aware that he must act to protect himself.
With Optimizer 2022, any advisor becomes an “augmented” advisor able to tackle, with a structured approach, the entire scope of life and health insurance. The approach is then, by construction, “need” oriented and the multi-proposal automatically becomes a reality.
Optimizer 2022 therefore allows a client or prospect in 20 minutes to carry out a real “scan” with his advisor which identifies his risks and vulnerabilities, establishes a quantified and concrete assessment of the impact of his lack of preparation and at the same time proposes adapted interactive solutions.
Immediate benefits for the advisor and the distribution networks
The previous version of Optimizer has proven its effectiveness with a 40% increase in collection thanks to the combination of three factors: a need-oriented approach, naturally structured interviews and very high client & advisor satisfaction.
Optimizer 2022 allows the structure that adopts it to benefit from a personalized version of the tool, according to its product range and customer segmentation. This new version also makes it possible to reinforce the traceability of the advice given to the client, to improve the quality of the data collected and the conversion rate.
Easy integration into tools and international ambitions
Thanks to its availability in SaaS and API mode, Optimizer 2022 can be deployed quickly and easily integrated into existing CRM and / or sales support tools. Another novelty, Optimizer 2022 is natively multilingual, already available in English, which allows bilingual advisers to address an international clientele established in France.
Virgile Delporte declares about Optimizer 2022: “Our very innovative approach has shown its effectiveness in 2019. Today, thanks to two additional years of R&D, we have succeeded in expanding the scope covered while retaining the educational aspect and ease of handling. Optimizer 2022 fully meets new customer requirements and has everything to become a benchmark in the market, both in France and abroad. “.
Bruno Valersteinas, Deputy Managing Director of La France Mutualiste said: “Testamento was able to build on the initial success of Optimizer, integrate user feedback and provide us with a solution that is 100% in line with our approach. Optimizer 2022 is eagerly awaited by all our advisors, who are delighted to have the new functionalities available in the coming weeks .”.
Testamento has been designing differentiating digital solutions since 2013 that enrich the commercial approaches and services of the players in the bancassurance sector. These solutions are integrated during the pre-sale (Testamento Optimizer), in the management of beneficiary clauses (Testamento Beneficiary) and go as far as forming an awareness and service platform around estate planning and optimization. (Testamento Planner). Available in SaaS mode or via API and white label, they are used by more than 4,000 bank, insurance or mutual advisers, and accessible to 2.5 million people in France. Testamento is labeled Finance Innovation, member of the France Fintech and Insurtech France associations. The company counts among its customers Generali, the MACIF group, La France Mutualiste, Allianz and Malakoff Humanis.